On Building npm and Hiring a CEO - Founders Talk

I had the opportunity to chat with Adam Stacoviak recently about the journey of creating npm and turning that into npm, Inc., 4 and a half years as CEO, and the transition to my new role as Chief Product Officer. Along the way, we touched on some of the long dark teatimes of the soul one goes through when contemplating handing your company over to a new leader, after pouring your heart into it for so long.

I hope you enjoy it.

Imgur - One hell of a rollercoaster ride


OSS, Risk, and Compliance


I'm going to tell you a story.

There are no villains in this story. Just smart people doing their best, and unfortunately working at cross-purposes through no fault of their own.

The names and places have been changed, but it is a true story. I've heard this story a lot over the years in my role at npm.

Once Upon A Time...

Way back in the late 1900s, the once-successful ACME Corporation was falling behind. Their development of proprietary widgets (on a proprietary software stack) was unable to keep up with the competition, who were leveraging Open Source platforms at a much lower cost.

Many within ACME Corp wanted to adopt the OSS approach, but they were bound by a multitude of contracts and agreements with customers and the regulatory rules of the various countries in which ACME Corp operated.

ACME Corp was in a pickle. Over a barrel. Pickled in a barrel of mixed metaphors, one could say.

Accepting Open Source Software

Luckily, ACME Corp hit on a solution. They joined some of the foundations springing up to provide governance structures for popular OSS projects, and instituted a policy where any employee could use any Open Source code that they liked, provided it was submitted for review by their compliance team.

This allowed them to avoid projects that were abandoned, insecure, or published with an incompatible license. Using a simple form was all it took, their developers could deliver value using the most up to date methods and tools.

Life was good.

Then Life Changed

Shortly after the turn of the 21st century, a series of well-intended solutions to valid problems ended up causing new problems for ACME Corp. All solutions, in solving a problem, reveal new ones.

First, GitHub made it far easier for developers of Open Source to collaborate with one another. This allowed projects to become quite popular without any corporate or nonprofit backing.

Next, Node.js brought JavaScript out of the web browser. Prior to Node, plenty of Server-Side JS platforms had been hacked up as side projects, or funded projects of promising companies. But Node was the first to significantly benefit from GitHub's network effects.

The last piece of this puzzle was an early Node.js contributor, who'd been working in the SSJS space for a while, and decided to write a package manager. He'd seen the importance of package management as a development tool before, and had spent quite a bit of time thinking about how reducing friction makes great things happen.


A simple module system and package methodology became ubiquitous. Suddenly JavaScript was easy to share and compose. Instead of JavaScript platforms having to include the kitchen sink, they could be lightweight toolkits with loose coupling between parts.

This reduction in friction enabled what came to be known as the "small modules" movement. A number of prolific Open Source enthusiasts began to conceive of a single file as the default unit of code sharing, instead of a branded platform backed by a foundation.

Meanwhile, back at ACME Corp...

With all this distributed sharing, instead of relying on 2 or 3 well-known OSS platforms with clear governance, web applications came to rely on an interconnected mesh of thousands of tiny modules, created by an unaffiliated horde of hundreds individual contributors.

At ACME Corp, the process has started to creak. Well, not "creak", exactly. More like "break". It's broken.

The compliance team insists on only using modules that pass review. Developers who do write hand-rolled scripts to catalog all of their dependencies for the requisition forms are laughed at.

"2305 modules? You've gotta be kidding me. Use less, or come back next year."

The best devs have moved on to companies with less stringent rules. New developers coming out of school don't even know how to create websites without npm and React and Babel and a zillion of these things.

Today, the battle lines are drawn within ACME Corp, forcing developers to rely on subterfuge. The cost of a security vulnerability or getting sued for violating a license can be in the millions. But failing to ship a website is an existential threat.

When compliance complains that the new continuous delivery system is circumventing their OSS rules, the CTO says "I know, I'm on it", and then quietly ignores it.

And they all lived happily ever after...?

I wish that this was pure fiction.

The approach to compliance in almost every industry has not kept up with the advances in Open Source Software practices. This is a pressing crisis facing some of the biggest software development teams in the world right now.

I believe this problem is solvable, but it is not adequately solved yet.

Most solutions ask an organization to choose between safety and efficiency; but inefficiency is never safe. The only valid approach is to reduce friction for development teams, while also helping compliance teams to do their job. This is the the only way to bring peace to the enterprise.

npm, Inc. has a new CEO, Bryan Bogensberger


Coming up as a software developer in Open Source, I’ve long believed that the best path to success is to depend on the strengths of others. One reason why I wrote a package manager in the first place was that I knew the JavaScript community as a whole could write a much better web platform than any one team or developer, if only we could reduce the friction in the collaboration process. I wanted that platform to exist, and frankly, had no idea it would turn out as wonderfully as it has.

When I founded npm, Inc. back in 2014, one piece of advice I got as a founding CEO of a startup was: start planning your transition (lest it be planned for you). I took that advice to heart, and throughout the life of this company, I have tried to avoid holding any illusions about my own abilities. After spending 8 years running npm – first as an independent project leader, then as a founding CEO – I learned my share of lessons about where my skills lie and where I fall short.

I have a passion for developing products that streamline the experience of creating software applications and sharing libraries. npm’s place in the development ecosystem speaks to some considerable skill in that area. I don’t have as much of a passion for running go to market efforts, hammering out the details of partnerships, business and HR operations, or managing a large team of employees.

These are interesting challenges, to be sure, and I adore this group of humans who have joined the company and added so much to npm. But it became increasingly clear that npm, Inc. needed new leadership if the company was going to make good on the promise of providing financial support for this cultural movement. I found that any attention I spent on anything other than product meant that the company suffered, and so did my soul.

It turns out hiring a CEO is hard! We spent 6 months on our first search, and the outcome was that the company was just not ready. Several extremely smart and capable people came in and said, “Yeah, you’ve probably got something here, but it’s not far enough along to hire someone like me.” So, we regrouped, reevaluated our strategy for our enterprise product line, acquired a security company, and came up with a better vision for the company’s future. Our second search had a much better result, with one candidate standing out, being both a good fit for the company and also eager to take on the challenges ahead.

Today, I’m happy to introduce Bryan Bogensberger as npm, Inc.’s CEO. He brings a wealth of experience in Open Source and a ton of excitement and expertise to help grow npm to the next level and beyond. Commercializing something like this without ruining it is no small task, and building the team to deliver on npm’s promise is a major undertaking. We’ve sketched out a business plan and strategy for the next year, and will be announcing some other key additions to the team in the coming months.

Meanwhile, I’ve taken on the title of Chief Product Officer and I will be spending my time focused on the part of the problem that I love.

I’m extremely excited about what 2019 will bring for npm, Inc. and the growing community we serve. If your company uses npm (spoiler alert: they do), and you’d like to see how you can professionalize your JavaScript story, check out npm Enterprise and npm Orgs. If you’d like to be a part of the company that’s continuing to improve how JavaScript is done around the world, come work here.

Will Happen, Happening, Happened - Rebecca Sugar

Time is an illusion that helps things make sense
So we are always living in the present tense
It seems unforgiving when a good thing ends
But you and I will always be back then
You and I will always be back then
You and I will always be back then
You and I will always be back then

Singing: Will happen, happening, happened
Will happen, happening, happened
And will happen again and again
Cause you and I will always be back then
You and I will always be back then
Will happen, happening, happened
Will happen, happening, happened
And we'll happen again and again
'Cause you and I will always be back then

If there was some amazing force outside of time
  to take us back to where we were
And hang each moment up like pictures on the wall
Inside a billion tiny frames so we can see it
  all, all, all

It would look like, will happen, happening, happened
Will happen, happening happened
And there we are again and again
'Cause you and I will always be back then
You and I will always be back then
Will happen, happening, happened
Will happen, happening, happened
And there we are again and again
'Cause you and I will always be back then
You and I will always be back then
You and I will always be back then
You and I will always be back then
That's why
You and I will always be best friends

I know rationally that Adventure Time is over. I saw it coming, and heard it rumored, and heard the wails of anguish over it from friends, and consumed by some unconscious fear of my own mourning, I slowed down watching the show, and gradually fell further and further behind.

The ending is waiting for me in the future, bittersweet and beautiful.

It will happen. Until then, Adventure Time is still happening.